Here is the study guide for chapters 10-14

Chapter 10
Organizing your speech:
Main Ideas:
Topical: equally important main pts., any order
---Primacy: most important/ convincing point first and so on (stem cell benefits)
---Recency: most memorable point last and least memorable first (living arrange. benefits)
---Complexity: simple to complex (health plans)
Chronological: organization of time (ipod develop.)
Inductive (specific to general) deductive (general to specific)
How to…beginning to end structure (front to back)
Back in time: end to beginning (back to front)
Spatial: direction based on organization (land forms)
Cause and Effect: cause—effect
Problem and Solution: problem solving
Solution and Problem: defining and proving the problem

Support:
Note: subdividing your main ideas: This pattern does not have to follow the main ideas pattern
Integrating your supporting materials: word processing, note cards, photocopies
Primacy (importance)
Recency (memorable)
Specificity (specific vs. general),
Complexity (simple to complex)
Soft to hard evidence (opinion vs. fact)

Transitions:
Verbal: in addition, not only, furthermore, in other words, in summary, therefore…
Nonverbal: facial expression, pause, altered pitch, movement
Previews: initial, internal
Summaries: final, internal


Chapter 11
Introductions:
Purposes:
gain attention, offer reason to listen, introduce subject, establish credibility, preview main points
Effective Intros:
Illustrations, anecdotes, quotes, humor, questions
References: historical or current events, personal, occasion, preceding speeches

Chapter 12
Conclusions:
Purposes:
Summarize, reemphasize central point, restate main ideas, provide closure, motivate audience response
Effective conclusions:
Illustrations, anecdotes, facts and stats, quotes, humor, questions
Reference intro, inspirational appeals or challenges

Chapter 13
Outline and Editing:
Rough outline: complete, standard, brainstorm bubbles

Rules of thumb:
standard roman numeral and lettering
at least two subdivisions, no more than four (ideally three)
Indent main ideas, subpoints
Add introduction and conclusion

Editing:
Review :
your purpose (three main ideas)
consider audience (what do they NEED to hear?)
simply say it (eliminate unnecessary phrases, do not narrate yourself or criticize or apologize)
slim down your support (keep only what is NEEDED!!)
get help (have someone listen and offer help on edits)
review intro and conclusion (10 percent at either end)
Outlines should be brief: keyword
Intro and Conclusions in shorthand
Do not include your thesis in your delivery outline (cue cards)

Chapter 14
Oral vs. Written:
Oral is personal, less formal, more repetitive
Effective wording:
Specific, concrete, simple, clearly, appropriate, unbiased,
Adapting to diverse audiences:
Ethnic vernacular (hybrid language: spanglish)
Regionalisms (specific language to region)
Jargon (specific to situation)
Standard
Crafting sentence structure:
Figurative (metaphors/similes)
Personification (human traits to inhumane objects)
Drama (omission, inversion, suspension)
Cadence (rhythm): repetition, parallelism (similar grammar), antithesis (opposition), alliteration (repetition of consonants)