Persuasive Speech

Persuasive Speech
Persuasive speeches are used to influence the audience to alter a behavior, attitude or belief.
Persuasive speeches aim to influence an audience by causing change in the ways they think, feel, act or believe. This influence can also reinforce existing positions.

2.The three pillars of proof:

A. ethos: credibility (trustworthy, committed, and knowledgeable)
a. initial credibility: expertise realized by presence before speech
("You're reputation proceeds you")
b. derived credibility: credibilty gained in addition to initial credibility during speech
( culmination of speech attributes: points, organization, tone, support)
c. terminal credibility: credibility at result of the speech
( combination of initial and derived credibililty- overall opinion of speaker's credibility)

B. pathos: emotional appeal (emotional stories or reasoning for beliefs, attitudes, and/ or actions)(senses- language)

C. logos: logical appeal (rational proof or arument with factual reasoning)
a. inductive reasoning: specific to broad ( make point than give reasoning)
b. deductive reasoning: broad to specific ( lead up to point with reasoning)

Ideal Organization

A. intro: capture attention, thesis statement, establish credibility, and preview speech
B. body: internal summaries of main points, smooth transitions
C. conclusion: summarize main points, strong closing statement, clincher
Here are a couple of things to keep in mind when formatting your persuasive speech.
1. Make sure that your outline and therefore your speech is either inductive or deductive. (Yes, you have to turn in your outline prior to giving the speech. Highlight your main persuasive idea.)2. I will be looking for examples of ethos (credibility), pathos (emotional appeal), and logos (logical reasoning) in your speech and outline. You will demonstrate these proofs in your content, posture/ appearance, and speaking.
3. Remember that persuading does not necessarily mean changing minds. Persuading can mean enhancing present ideas or perhaps introducing a new way to look at something. Remember: "Breakfast Club as a cultural film".
4. Practice your speech. Try to avoid the "ums" and "likes". Make sure that you capture your audience. Stay within the time limits of 4- 7 min. I will cut you off.
5. Make sure that you have an introduction and a conclusion. Everyone must have a powerpoint. (KEEP IT CLEAN)


You must create a powerpoint and conduct research. You must have three academic or reliable sources for this speech and at least one must be from the Ivy Tech library.
Persuasive Speech Rubric
Outline (20) ____________ (complete, turned in on time, followed, time)
Topic (5) _______________ (limited, appeals to audience)
Intro (15)_______________ (attention getter, establish credibility)
Body (30)_______________ (proofs, transitions, 3main points, organization I/D, effective, responsible)
Presence (35)____________ (nervous energy, confidence, vocal and physical qualities, reading, murmur)
Conclusion (15)____________( highlights main ideas, final thought)
Sources (30) _____________(3 sources, required- not, credible, powerpoint, v/a)
One example would be taking two comparative commercials with like products and discussing the more creative, influential, and overall better commercial. For instance, I could compare car insurance ads. Progressive has the woman in the “white” or virtual store while Allstate has a guy that embodies the “vehicle and the driver” that he represents. I could research the marketing and target audiences, policies, and overall success for my speech. My emotional appeal would be the helpful woman vs. the comical man and how the ads make me feel. My credibility would come from my research and my background in media studies. Finally, my logical reasoning would include financial statistics, focus group analysis, and more effective ad.
Now, this is just an example. You will need these parts, but you will need to develop your speech in accordance to you!!